Here are the 5 Things You Must Do BEFORE Networking with Anyone and certainly before attending a Business Networking Event

You may also borrow these tips to help with leveling up your dating game as well.

Before we run through the list. Here are some general pointers to help you:

1. Be Super Specific: Don’t Ramble, Meander or go off on tangents. Most people don’t have the patience for this and WILL NOT WANT to continue the conversation, let alone help you. This is a turn-off and is effective at driving people AWAY from you.
2. Don’t Use Jargon: Keep your language simple, so that anyone can understand it. Just because you know what you do, doesn’t mean that anyone else will have a clue about it, so keep things very simple. Use words a 7th grader would understand
3. Pause: Speak for 20 seconds to a minute and then Pause, so that you allow the person you’re speaking to, to react to what you just said or ask you questions. Don’t go into long monologues, coz no one likes that.

Now that we went through the starters, here is the main course

1. What Do You Do? Drill down to the core of what you do. You don’t need to talk about the industry for context unless you are asked. Most people have a short attention span, so get to the point fast!
2. Why You Love It? Explain why you do what you do. Is there some deep philosophy that drives you? Maybe it’s something that happened to you in your formative years or some epiphany of altruism. People want to know and eat that sh*t up 🙂
3. Who’s Your Ideal Client? Again, be super specific like what is your customer’s industry, their income/revenue level, preferences, etc. Don’t say – ‘Anyone who needs this… ‘. When you say ‘Anyone’ people actually hear ‘No One’ since you are not telling them something specific to focus on.
4. What’s Your Ask? It’s more strategic to look for referral partners rather than end customers.  Referral partners are usually trusted advisors to the end customers, so reaching them through a warm referral will aid in closing the sale as opposed to reaching the customers directly. 
5. What’s Your Give? It’s not all about taking. When you are upfront about giving, it causes others to want to do the same – which is the basis for successful networking and long term relationship development

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